Sales Point CRM Course

Dr. Emily Carter

AI Research Scientist

Module 1: Introduction to POS Systems

  • Overview of Point-of-Sale (POS) Systems

  • CRM Integration with POS Platforms

  • Sales Transactions Flow in POS

  • Customer Data Capture at POS

  • Roles & Access Control in POS CRM

  • Hands-on Labs:

    • Configure a POS system for retail store setup

    • Simulate a customer purchase transaction

Module 2: Customer & Loyalty Program Management

  • Customer Profiles & Segmentation

  • Loyalty Points System Setup

  • Discounts, Rewards & Promotions Management

  • Customer Retention Strategies using CRM

  • Hands-on Labs:

    • Create loyalty programs for repeat customers

    • Set up discount rules & customer categories

Module 3: Inventory Handling & Sales Analytics

  • Inventory Management through POS CRM

  • Stock Monitoring, Replenishment & Alerts

  • Real-Time Sales Dashboards & Analytics

  • Revenue, Profit Margin & Product-Level Reporting

  • Hands-on Labs:

    • Track stock movements and generate sales reports

    • Build POS-driven sales analytics dashboard

Module 4: Promotions, Discounts & Invoicing

  • Creating and Managing Promotions

  • Invoice Management & Customization

  • Tax Handling in POS CRM

  • Integration with Payment Gateways (Credit, UPI, Wallets)

  • Hands-on Labs:

    • Configure promotional offers in POS CRM

    • Generate customer invoices with tax and discounts

Module 5: Capstone Projects

Real Store Billing + CRM Setup

  • Implement a full POS + CRM Workflow:

    • Sales Transactions → Customer Loyalty → Inventory Updates → Promotions → Invoice Generation

  • Deliverable: Configured POS CRM system for a retail store with analytics reports

Tools Covered

Class Features

FAQS

Frequently Asked Question

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